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Phone: (903) 717-1190

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Born June 26, 1967
Graduated Mt. Pleasant High School in 1985
Graduated from Texas Tech University with a BBA, Management in 1989
Married on June 1, 1991 to Stacy Newman of Mount Pleasant
Graduated from the University of Texas at Austin with a Masters in Public Affairs in 1994
Daughter Sara born in 1995
Son Taylor born in 1998
First elected to the State Board of Education in 2010

I served as Director of External Affairs for AT&T Wireless in Texas and 8 other states from 1994-1997. In 1998 I opened Ratliff Company in Austin, Texas. At the time it was a computer, a desk, a phone and myself. Currently I work with my two partners; my father, Bill Ratliff and Kevin Cooper. We provide governmental relations consulting services as well as lobbying the Texas Legislative and Executive Branches. For more information about my business, please refer to

In 2007, my family moved from Austin back home to Mt. Pleasant. My wife and I had both grown up in Mt. Pleasant and we wanted to provide the same opportunity for our children to grow up in a small town surrounded by family that we had as children. We are proud to say that my parents, my wife’s parents and grandparents are all a vital part of our children’s lives. In our opinion, there is no more important component of educating a child than their family.

Why Am I Running for the State Board of Education?

My wife, Stacy, and I have been involved at many levels of public education. We have served on campus and district leadership teams; we have worked hand in hand with superintendents, principals, teachers and staff at EVERY school our children have attended. We have both served as room parents, PTA officers, and have volunteered at numerous events for our schools.

We both believe that it is our duty as parents to do whatever we can to help provide the best education for our children. We view each classroom teacher that has taught our children as an extension of our family.

We believe that there are two different approaches to working with our educators. One approach is to show up at the school and say, “I am here to help, what would you like me to do?” and the other approach is to say, “I am here to help and this is what I want to do.” The second approach indicates that the volunteer wants to do a certain thing whether it is actually helping or not.

I am running for the SBOE because I want to work for public education by asking what I can do that will help.

Our public schools and their families deserve a State Board of Education that works together with educators, school board members, taxpayers, the Texas Legislature and the Commissioner of Education to do what is in the best interest of our public education.